About Us

Learn about what we’re doing to help homeowners

Our Story

As homeowners ourselves, we understand the challenges that come with maintaining a home throughout the ownership experience. We spoke to numerous homeowners and discovered that this was a common issue, regardless of age, skill level, knowledge, experience, or financial status.

Our goal is to create a platform that simplifies home management by providing homeowners with unbiased advice from experts and easy-to-access information about their homes, no matter where they are or what time it is.

At our core, we are dedicated to empowering homeowners to make informed decisions with confidence. Whether you’re a seasoned homeowner who struggles to find time for home management or a first-time homeowner learning the ropes, we are here to help.

We are committed to working exclusively for you, so that you can access the information and expert advice necessary to make informed choices and execute home management tasks with confidence and efficiency.

Who We Are

HomePorter was co-founded by CEO, Peter Primdahl, and CTO, Roberto Caniglia. Our startup venture emerged from R-LABS Canada Inc. The Real Estate Industry Venture Builder

"Our goal with HomePorter is to provide homeowners with peace-of-mind, secure in the knowledge they have on-demand access to expert advice and home management tools provided by a company whose commercial interests are 100% aligned with their own."
Peter Primdahl
CEO of Homeporter

Founding Team

Peter Primdahl

CEO of HomePorter

Peter Primdahl is an experienced and innovative leader in business development with over 30 years of experience as an insurance industry executive. He has a proven track record of launching transformative business models for a prominent Canadian financial services company, including a digital-first insurance brokerage that targets existing and nascent market opportunities.

In addition to his success in launching new business models, Peter also co-managed the company’s corporate venture capital (CVC) fund, where he applied his invaluable innovation experience to guide investment decisions and support a growing ecosystem of strategic business partners.

Roberto Caniglia

CTO of HomePorter

HomePorter Co-Founder and CTO, Roberto Caniglia, brings decades of product development experience to the new company.

As a mechanical engineer, he has worked extensively in the areas of architectural systems and aerospace, developing an in-depth understanding of the field. His experience as an entrepreneur has provided him with a strong background in web platform building and computer vision, which he leverages to drive HomePorter’s growth and success.